Ever wished you could have those delicious, super healthy smoothies you see on Instagram without the nutrition degree or piles of perishable ingredients? So did Rachel Drori, a busy mom living in New York.

So she founded Daily Harvest— a subscription service that will send healthy, pre-portioned superfood eats to your home either weekly or monthly. The food combinations are developed by a nutritionist and a chef, and the company is backed by big names like Gwyneth Paltrow and Serena Williams.

It’s not hard to see why it’s so popular: Few of us have the time or the will to research, prep, buy, measure, and blend healthy foods together habitually. Daily Harvest gets those super smart, balanced foods into your freezer and requires zero thought beforehand and almost zero prep (about 30 seconds’ worth).

Extra bonus: According to the company, apples you buy in the grocery store are picked over a year before you get to them. They lose much of their nutritional value along the way. Daily Harvest ingredients are “always picked at peak maturity, then flash frozen to maintain farm-fresh nutrient density and flavor, without using preservatives or added sugar.” Frozen foods can be delicious and healthy, even if the word makes you first think about the soft beans in your “vegetable medley” bag.

Right now, Daily Harvest delivers to 95% of the US, though they’re not currently shipping outside the continental states.

Daily Harvest solved some common problems for me. I want to eat healthily and smoothies are one solid way to make “healthy” taste good, as well as being travel-friendly. However, I have to buy single-person groceries, and it doesn’t make sense to buy the volume of veggies and perishable produce it takes to make even two different superfood smoothies — and having the same one every day because I need to use up groceries before they go bad is a fast way to kill a good habit.

It’s also hard to portion single-person smoothies. Unless you’re following a specific recipe and halving your celery stalks and using x amount of kale, which takes time, I always wind up with leftovers that don’t sit well in the fridge, but that I also really don’t want to throw out.

And lastly, I always wanted to eat well, but I wasn’t sure which combinations got me the most health bang for my buck — and also tasted good. I lacked the advanced nutritional knowledge and didn’t want to spend the time figuring it out. For this reason, and not wanting to waste money on food that might not blend together well, I wasn’t exactly adventurous.

These are the reasons why Daily Harvest initially appealed to me. I try to go to the gym in the mornings before work, and a tasty smoothie immediately after that is good for me, pre-portioned, and easy to carry (with an opening for a straw already in the lid) — and also doesn’t take more than 5 minutes to make — is ideal. It’s something I’d be willing to grudgingly commit to for the price simply because it does what I want to do better than I can on my own. If left to my own devices, I’d probably wind up never doing it.

In reality, Daily Harvest smoothies solved virtually all of my healthy food obstacles.

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